As an author who is interested in visibility as well as growth, social media has proven to be an important tool which can be highly optimized to suite one’s preferences.
However, It is quite important to know that while social media platforms are available, effective utilization would only produce results when there is a plan in place.
Here is a quick step-by-step guide to getting you started:
Have a clear understanding of your goals and the demographics of your readers
Have a basic understanding of who your readers are. Are they your right target audience? Where are they located? Are they within your region? Are there plans to make provisions for readers not within your demographics? Would your book be available for only a particular region only based audience? These are some of the questions you need to ask yourself and gain clarity and definition on.
Choose a social media channel that works for you, your audience and your brand as a whole
Find what works for you and your readers. If your readers and target audience are young, use a platform where young people are. Eg Instagram, Facebook, etc. If your readers are adults, find a social media channel where adults are common in. That way, you’re pretty sure your story is reaching the right audience.
Leverage storytelling
A good writer should be able to captivate readers into wanting more through the power of storytelling, on social media. Building expectancy on what is coming next, makes your audience want more.